(Source: Independent survey of 834 readers)

• 92% of our readers read the Jive Weekly 2 or more times per month
• 48.9% of our readers are between the ages of 18-34
• 41.0% of our readers are between the ages of 35-54
• The average income of our readers is $52,052.36
• 61.4% of our readers have a college diploma or University Degree
• 42% of our readers can name an advertiser in the Jive Weekly - 31% can name two or more
• Sex: 54.8% Male 45.2% Female